The death of Joseph Nye, originator of the term ‘soft power’, offers a chance to re-evaluate and appreciate this vital concept
It seems that the USA is not alone in destroying their soft power. This from today's Guardian: "Ministers accused of being ‘asleep at the wheel’ over UK’s soft power around the world"
https://www.theguardian.com/uk-news/2025/jun/07/ministers-accused-of-being-asleep-at-the-wheel-over-uk-soft-power-around-the-world
It seems that the USA is not alone in destroying their soft power. This from today's Guardian: "Ministers accused of being ‘asleep at the wheel’ over UK’s soft power around the world"
https://www.theguardian.com/uk-news/2025/jun/07/ministers-accused-of-being-asleep-at-the-wheel-over-uk-soft-power-around-the-world